We're going to have a Carrotmob in Durango!

If you don't know what Carrotmob is:
Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store. Here's a video of that campaign, and the mayhem that ensued:

http://www.vimeo.com/925729

Also see our blog at http://durango.carrotmob.org and our facebook page at http://bit.ly/2r9ZFE